코카콜라 광고 - 헬로 해피니스 전화박스

1 유투브 영상 (2:48)[ | ]

Every day, thousands of South Asian labourers arrive to Dubai to work for a better future.
"If working here means my wife, children and parents can be happy, then I would stay here forever."
"We do this so that our children can be educated, if they can have a better life, then my life will be worthwhile."
"I long to hear their voice every day, even for a couple of minutes. If I could do that, it would make me so happy."
With an average income of $6 per day, they have to pay up to $0.91/min to call home.
Making it nearly impossible to connect with their families regulary.
So what if every Coke came with a few extra minutes of happiness?
We turned Coca-Cola bottle caps into currency.
"I've saved one more cap, so I can talk to my wife again tomorrow."
"I spoke to my brother on the weekend, and then when I called again today, he was really happy."
"My wife was angry about something, so when I called from a different number, she was surprised and it made her really happy."
Because happiness is a Coca-Cola, and a phone call home.